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San Diego Asian Film Foundation

web:  http://www.sdaff.org
location:   P.O. Box 910212
San Diego, CA 92191

The San Diego Asian Film Festival is a 501 C-3 event of the newly formed San Diego Asian Film Foundation. The first SDAFF was established in 1999 by the Asian American Journalists Association of San Diego, when AAJA teamed up with filmmakers, artists, educators, community groups and leaders to present the 1st SDAFF at the University of San Diego, August 11-13, 2000. The festival has now moved into the Madstone Theaters at Hazard Center in Mission Valley and has added a second venue at the University of San Diego Joan B. Kroc Institute for Peace and Justice.

Basically, this is a grass-roots festival, borne out of the love for independent film and the desire to represent different aspects of the Asian American experience in San Diego.

Our Vision for SDAFF is to:

  • Present culturally sensitive and provocative stories that represent the richness and diversity of the Asian American experience and market these stories to the broadest audience possible.

  • Provide a venue to showcase quality films that are produced, directed, written, acted by or about Asian Americans or Asian issues.

  • Celebrate San Diego's diverse Asian Pacific Islander communities and encourage better understanding of the different cultures.

  • Cultivate local talent by providing meaningful programs and resources for ethnic students to pursue careers in media, film, and the arts.

  • Promote San Diego County as a location to shoot films.


Lee Ann Kim - Executive Director
Arnold Marquez - Programming Director


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